Infinix, a trendy tech brand crafted specifically for young consumers, has once again been recognized in the Top 50 Kantar BrandZ Chinese Global Brand Builders 2024 ranking by Google and Kantar. This recognition is a testament to Infinix’s ongoing efforts to enhance its brand power and gain global consumer recognition.
This prestigious ranking, often regarded as the “Oscars” of the branding industry, highlights Infinix’s continuous enhancement of brand power and global consumer recognition. This year, Infinix climbed to the 44th spot, up one rank from last year. This upward movement signifies the brand’s growing influence and the increasing trust it has garnered from consumers worldwide.
“We are honored to be included in the Top 50 Kantar BrandZ Chinese Global Brand Builders 2024 for the second year in a row. This recognition reflects our commitment to innovation and technology, earning the trust of global users. Our focus remains on delivering essential products, building brand value, and establishing international influence through differentiation,” said Lake Hu, the Chief Marketing Officer at Infinix.
Through years of global localization, Infinix has evolved into a trusted global brand. We will continue to promote globalization through localization, deepen our understanding of user insights, provide superior products, and create a brand experience that embodies ‘value.'” – Lake Hu, the Chief Marketing Officer at Infinix.
Kantar BrandZ, the world’s largest consumer-focused brand asset insights provider, uses a widely adopted brand valuation methodology. This evaluation assesses brand appeal based on meaningfulness, difference, and salience, determined by global user votes. Infinix’s consecutive presence on this list validates its global brand influence and strength.
Leading with Innovation
Infinix continues to empower young people in emerging markets with cutting-edge technology and stylish design. This year, the NOTE 40 series and GT 20 Pro dual-core gaming flagship have garnered significant attention. The NOTE 40 series features All-Round FastCharge 2.0, including 100W Multi-Speed FastCharge, Wireless MagCharge, and the Cheetah X1 chip. The GT 20 Pro, equipped with the MediaTek Dimensity 8200 Ultimate processor and Pixelworks X5 Turbo dedicated display chip, offers an eSports-level gaming experience with its powerful cooling system and 144Hz FHD+ AMOLED display.
Infinix’s commitment to innovation is evident in its latest product releases. The NOTE 40 series, for instance, is designed to meet the needs of tech-savvy young consumers who demand fast and reliable charging solutions. The All-Round FastCharge 2.0 technology ensures that users can quickly charge their devices, whether they are at home or on the go. The inclusion of Wireless MagCharge adds an extra layer of convenience, allowing users to charge their devices without the hassle of cables. The Cheetah X1 chip further enhances the performance of the NOTE 40 series, making it a top choice for those who seek both style and functionality in their smartphones.
The GT 20 Pro, on the other hand, is a testament to Infinix’s dedication to providing an exceptional gaming experience. The MediaTek Dimensity 8200 Ultimate processor ensures smooth and lag-free gameplay, while the Pixelworks X5 Turbo dedicated display chip delivers stunning visuals. The powerful cooling system keeps the device from overheating, even during intense gaming sessions, and the 144Hz FHD+ AMOLED display provides a crisp and immersive viewing experience. These features make the GT 20 Pro a must-have for gaming enthusiasts who want the best performance from their devices.
Glocalization
Infinix follows a strategy of “global layout + localization practice,” blending global trends with regional innovations to meet specific regional needs. For example, Infinix has developed universal tone photography technology, multiple SIM slots, and long battery life tailored for African consumers, and the rest of the world. Operating in over 70 markets, Infinix has successfully achieved global localization in R&D, production, and marketing.
The strategy of “global layout + localization practice” is a key factor in Infinix’s success. By understanding and addressing the unique needs of different regions, Infinix can create products that resonate with local consumers. For instance, the universal tone photography technology ensures that users can capture stunning photos regardless of their location. The multiple SIM slots cater to the needs of consumers in regions where having multiple phone numbers is common. The long battery life is particularly important for users in areas with limited access to electricity, ensuring that their devices remain functional throughout the day.
Infinix’s presence in over 70 markets is a testament to its ability to adapt to different regional demands. The company’s commitment to global localization in R&D, production, and marketing ensures that it can deliver products that meet the specific needs of consumers in each market. This approach not only enhances the brand’s appeal but also strengthens its position as a global leader in the tech industry.
About Infinix
Founded in 2013, Infinix is a trendy tech brand designed for young consumers. With a presence in over 70 countries, Infinix delivers cutting-edge technology, stylish design, and outstanding performance. Our product lineup includes smartphones, TWS earbuds, smartwatches, laptops, and smart TVs. In 2023, Infinix was recognized in Kantar and Google’s top 50 Chinese Global Brand Builders Report and ranked sixth in Fast Company’s World’s Most Innovative Companies of 2024 in the Asia-Pacific sector.
For more information, please visit: http://www.infinixmobility.com/.
